Sony, Nintendo grapple with memory price surge as AI boom constrains supply - Reuters
Sony and Nintendo have announced significant price increases for the PlayStation 5 and Switch 2, respectively, citing surging memory chip costs driven by AI data center demand. Memory chip prices doubled in the first quarter of 2026 and are forecast to rise another 63% in the second quarter. Nintendo reported an expected 100 billion yen ($638 million) cost increase for the current financial year, while Sony raised PS5 prices globally by $100 in the U.S. market. The pricing decisions were announced by Nintendo President Shuntaro Furukawa and Sony CEO Hiroki Totoki. U.S. tariffs under the Trump administration also contributed to Nintendo's cost pressures.